Role Guide

Vice President, Communications

Safeguards and strengthens the chapter's reputation and public image through strategic internal and external communications. Responsible for brand management, digital media platforms, public relations, brand consistency and preservation of chapter archives.

Key responsibility areas

Develops and leads chapter communications standards, brand consistency and the content calendar.
Oversees chapter website and social media content, coordinating timely information from officers.
Engages key stakeholders — alumni, parents, university partners and prospective members — with targeted communication.
Maintains chapter records, preserving photos, videos, graphics, communications and institutional records.
Supports recruitment and chapter initiatives by aligning messaging with chapter priorities.

Leadership skills to develop

Delegation & Empowerment: Delegates responsibility for initiatives to a committee.
Communication: Translates meetings into clear chapter updates while maintaining confidentiality on internal matters.
Diplomacy & Tact: Represents the chapter positively and navigates difficult external matters.

For Mentors

How a mentor supports this role

Your mentor helps you build the judgment, confidence, accountability and leadership skills needed to make those decisions yourself.

Where a mentor helps

Develop the ability to communicate strategically, tailoring messages to audience, purpose and chapter priorities.
Help build sustainable communication systems that survive officer transitions.
Strengthen brand management and content planning through consistent messaging and proactive planning.
Coach balancing timely communication with appropriate discretion and sensitivity.

Mentor coaching focus

Strategic Communication: Clearly communicate the chapter's priorities and value to different audiences.
Planning & Organization: Plan in advance and create consistency across communications.
Judgment & Influence: Exercise discretion, manage sensitive messaging and influence through communication.

Ask your mentor

“How do you decide what should be said publicly versus privately?”
“How do I build a communications system the next officer can run?”
“How should the chapter respond when something goes wrong publicly?”
“How do I get officers to send me information on time?”

Development ideas

Build a monthly content calendar and review it with your mentor.
Draft a one-page communications standard for the chapter.
Write a stakeholder update and get feedback on tone before sending.